When one camera doesn’t do it all, from Suite 48a research

October 10, 2018 GaryPageau Suite 48a, Visual 1st

Hans Hartman of Suite 48a recently shared some insights from the recent Beyond smartphones and digital cameras – The Long Tail of Cameras survey, conducted a few months ago among 1,055 North American respondents who take at least 5 photos a month.

As shown in the chart above, 63% of the respondents or their partner own a digital camera, showing there is still healthy household penetration of standalone cameras. Also, there’s a growing penetration of what Hartman calls “long-tail cameras” – any camera besides a smartphone or digital camera – where 17% of households own some type of long-tail camera at this point. These devices are extraordinarily varied, ranging from action cameras, instant print cameras and pet cams, and not one category are owned by greater than 7% of respondents or their partners.

Hartman added a vendor panel at Visual 1st, October 22-23 in San Francisco, will address this topic. The panel, “The exploding mix of image capture options: smartphones, digital cameras, and the Long Tail of Cameras,” will explore how these various capture devices can be integrated into solutions for visual enhancement, sharing, memory preservation, and printing. The panel speakers are:

Mikkel Aaland, Photographer and Author (moderator)
Juston Payne, Product Lead for Google Clips, Google
Michael Shabun, Marketing Director, North America, Insta360
Michael Bulbenko, Professional Markets Training Manager, Fujifilm
Mike Chang, Sr. Director, Cameras & Imaging USA R&D, Huawei

[Editor’s Note: The Dead Pixels Society is a media sponsor of Visual 1st.]

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.